Jul-Dec 2010 ABCe audit shows record growth as Newsquest extends reach by more than 1.7m visitors a month

Newsquest Media Group today released its July-December 2010 website audit which reveals that an average of 7,450,271 unique visitors accessed its network of 158 local media brand sites each month – a year-on-year growth of 30.2% (July-December 2009: 5,724,336).

Roger Green, managing director of Newsquest Digital Media, said "In the seven years we've been publishing audited audience figures this 1.725m increase is yet another biggest-ever."

Green added that in addition to the significant top-line growth visitor engagement was rising, with the number of repeat visitors up 23% to 30.2%.

He said: "The great news for advertisers is not only that we have increased engagement but we are offering a full range of demographic, contextual and behavioural tools that allow us to deliver the right commercial message to the right people at the right time."

According to comScore, Newsquest's website network was the UK's third most visited newspaper group* in January 2011, with 4.8m unique users ranking only behind Mail Online and The Guardian.

Detailed information about Newsquest's digital advertising solutions can be found at http://www.newsquestdigital.co.uk.

* In the News/Information – Newspapers category

Notes

Newsquest publishes in print, online and on mobile devices, together with text and voice telephone services. It is one of the UK's largest regional newspaper publishers with over 200 titles including 17 dailies such as The Herald (Glasgow), The Northern Echo (Darlington), Telegraph & Argus (Bradford), Southern Daily Echo (Southampton), Swindon Advertiser, Lancashire Telegraph (Blackburn) The Argus (Brighton), The Press (York), Oxford Mail, Worcester News and South Wales Argus (Newport) and weekly publications including The Hereford Times, Somerset County Gazette, Watford Observer, Salisbury Journal and the Bucks Free Press.

For more information

Roger Green, Managing Director, Newsquest Digital Media: rgreen@newsquest.co.uk 07779 704756

James Trudgian, Head of Audience Development, Newsquest Digital Media: jtrudgian@newsquest.co.uk 07917 040667